Question Details

Explain Secondary Research Or Background Reading?

asked : 10 months, 21 days ago System Analysis and Design

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Visitor 1548163977 posted an answer
10 months, 21 days ago

Secondary Research or Background Reading : This method is widely used for information gathering by accessing the gleaned information. It includes any previously gathered information used by the marketer from any internal or external source.
Advantages :
It is more openly accessed with the availability of internet.
It provides valuable information with low cost and time.
It act as forerunner to primary research and aligns the focus of primary research.
It is used by the researcher to conclude if the research is worth it as it is available with procedures used and issues in collecting them.
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